About the client
Spicerhaart Group is one of the UK's largest independent estate agency networks. Its seven brands cover residential sales, lettings, and financial services.
Business context
Spicerhaart's marketing teams needed to produce branded property tour videos quickly and consistently, but their existing process was inefficient. Agents filmed using smartphones and third-party hardware such as gimbals, microphones, and tripods, then manually handled editing, titling, and uploading. This slowed listings and led to inconsistencies across brands and branches.
Spicerhaart approached Geniusee to create a custom mobile solution that would eliminate manual steps, enforce brand consistency, and integrate directly with its internal systems.
“The way Geniusee collaborated with us really stood out. They listened, understood our needs, and delivered exactly what we asked for in just six weeks. The app has been well received by our teams, who love how simple it is to use.”
Steve Lamb
CIO at Spicerhaart
Challenges
A mobile-first video workflow
We built cross-platform iOS and Android apps that let agents record, edit, and publish property tours from one place, connected to listing data and Spicerhaart's brand rules.
Project tech stack
Features built for agents in the field
Secure sign-in
Azure AD sign-in and role-based permissions protect property and client information.
Property lookup
A short property reference retrieves accurate listing details directly from Rex CRM.
In-app video editing
Agents capture or upload video and trim clips without desktop editing software.
Agency-specific end screens
Brand colors, logos, and agent contact details are applied automatically.
Automated publishing
Videos upload to Vimeo, with the link written back to the matching property record.
